![]() ![]() “The 5 Step Checklist To Picking The Perfect Luxury Flooring For Your Home” The objective is to get us more clients towards the top of the funnel (maybe not ready to buy just yet but are doing initial research). So, let’s say for example you run a flooring store and you’re looking to target high-value clients who are thinking about purchasing expensive luxury flooring for their home. Remember, it’s ALWAYS about your audience, not you.Ĭheck out this highly-specific and hyper-targeted lead magnet from Survival Life for example: Oh and that doesn’t mean just promoting your product or service…Ī Free E-Book titled “10 reasons we’re the best” does not constitute as value, it only serves to stroke your own ego. You simply need to solve a specific problem with a specific solution for a specific segment of your market. In fact, a long and complicated Lead Magnet which is speaking to a very broad audience will most likely result in very poor conversions. The good news is that lead magnets don’t have to be overly complex or lengthy in order to be of value. This is exactly why it’s the first step we take our own customers through when exploring the customer value optimisation process. That’s simply because you’re able to build trust and credibility by delivering value upfront. The secondary benefit is that it makes the actual sale a whole lot easier. Ultimately this will allow you to convert them into buyers over time through an automated marketing sequence. The primary goal of the Lead Magnet is to get potential customers into your marketing funnel especially those who aren’t ready to buy right now. It’s a way of offering something of real value to a prospect in exchange for their contact information. The best way to think of a lead magnet is that it’s effectively an irresistible, yet ethical ‘bribe’. So, as your suspiciously overdressed, Lewis Hamilton Wannabe of an Uber driver might say… If you don’t have one, or don’t at least have a good one, then there’s a chance this article could literally change your life and business forever… Good quality lead magnets are arguably one of the most important parts of any business that wants to start generating leads on autopilot. ![]()
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